8 Ways to Optimize Your Google My Business Profile

These tips will add polish to your business.

1. Fill out your whole profile

It makes it easier for your business to be found. It makes your search ranking better.

Local results favor the most relevant results, and businesses with complete and accurate information are easier to match with the right searches.

You should fill out contact details and more. It is important to use the right words.

Google determines local ranking based on three factors:

How far from the search or searcher your location is.

Prominence: How well-known a business is based on several other factors

The right words will improve relevancy. Not sure what to do?

If you run a vintage clothing shop, you should look for it in your location. People are using terms for inspiration.

Social media can affect your ranking.

2. Standout with photos

Help people understand what you do.

You will be able to add a logo and cover photo to your My Business profile, just like you would on other social networks. It will be hard for people to recognize your brand online without these images.

Don’t stop. You can show off your location by posting more photos. If you run a restaurant you should post pictures of your food. They need to be appetizing, professional and not low-res. Businesses with photos get 42% more requests for directions and 35% more clicks on their websites.

If you can, you should hire a photographer. It changes something. It pays for itself. There is a 40% increase in earnings for listings with photos taken by a professional photographer. If you can’t afford a professional, you should read these tips.

How to add photos to your profile on the internet.

Go to my business to sign in You can open the location. The type of photo you want to add is up to you. You can either take a photo from your computer or choose a different one.

3. Post news, updates, and special offers

Your address, hours, and contact info should always be up to date and accurate. If it changes, make sure to change it.

You can use posts to inform customers website design windsor of new products, offers and events. These posts can help keep your profile fresh, drive sales, and encourage visits to your storefront.

How to create a post on Google:

If you want to manage the location, you need to sign in to the service. Click on the post you want to see. From the options given, choose the type of post you want. The relevant information should be entered. The copy needs to be concise. Don’t use commercial jargon and too much writing. ClickPreview to double check the information. You can make an edit by clicking the back arrow. Click when you are ready.

If rich media is included in the type of post you choose, take advantage of it. People are more likely to engage with posts with photos, videos, and GIFs.

4. Add special features and attributes

Depending on the category you choose, special features are available.

Here’s a rundown of category-specific features available:

You may have chosen the wrong category if you think your business is eligible for one of these features. There are up to 10 categories you can choose from.

Adding factual attributes to your profile will let your customers know more about you. If you run a shop or restaurant, you may want to let people know that it has free wi-fi or outdoor seating. If your company is Woman-Led, you can share it.

How to add or edit attributes:

Go to your account dashboard. You can either search for the attribute you want to add or scroll through all the options.

5. Encourage customers to leave reviews

People trust other people more than business. A good review can be the deciding factor. Reviews can improve your ranking.

It’s best to ask for a review after you’ve had a great experience. Sharing a card or e-receipt that asks for a review is a good way to get one. Businesses can get a free marketing kit that includes stickers, social posts and posters.

A custom shortlink can be created to make leaving a review easier. It will look like this.

There is a way to get a custom URL for your account.

From the dashboard, click on the name you want to add. Your name is entered. It can be up to 32 words. If the name is taken, you need to come up with alternatives.

When it is ready, your name will be on your profile.

6. Build trust by responding to reviews

If you value feedback, respond to reviews. Businesses that respond to reviews are more trustworthy than businesses that don’t.

Positive interactions build trust. Stay professional and respond in your brand voice. Negative reviews are the same. Don’t ignore them Listen and address the issues raised.

When it is necessary, be sure to apologize. Ask them to send you a private message if it’s sensitive.

Answer questions as well. A customer can leave a question on your profile. Try to respond first. Show people that you are reliable and active.

Due to COVID-19, review response and Q/A have been temporarily disabled bygoogle.

7. Manage everything in one place with Hootsuite

Staying on top of multiple locations is a challenge. You can integrate your account with Hootsuite once you receive verification.

You can keep track of what people are saying about your business from a central dashboard. It also makes it easier to identify common themes.

It may be worthwhile to post an update if people are asking the same questions. If that is the case, you can use the Hootsuite dashboard to do that.

There are more tips on how to use Hootsuite.

8. Refine paid and organic reach with insights

You can get access to insights with a My Business profile. These insights go beyond the scope of the internet.

Track how many customers look for you, call your business, ask for directions, and more. Knowing what actions and photos are popular can help you adjust your profile.

It’s possible to use the My Business insights with the ads. Local extensions can be used in your ads if you have a business account. There are ads with location details. This feature can be used with insights to drive down the cost.

Here is how to link the two.

It is important for small businesses to make the most of their social media accounts. There are more tips on how to use social media for business.

Sourced from https://blog.hootsuite.com/google-my-business/

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